Educational, Inspirational & Empowering Stories

The secret to selling yourself

THE SECRET TO SELLING YOURSELF   Did your upbringing teach you to be modest rather than flaunt your talents and abilities? If so, you may find the idea of selling yourself repellent or somewhat embarrassing. As a service provider the success of your business depends...

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Cold calling tips

COLD CALLING TIPS   Does cold calling still work in the 21st Century? Sure does! In terms of direct marketing, cold calling is still one of the most targeted and cost effective ways to reach potential customers. There’s no better way to do business than to have a real...

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Telemarketing versus telesales

TELEMARKETING VERSUS TELESALES   Telemarketing and telesales are separate activities. It is important to know the difference so you can make best use of these strategies in your business.   Telemarketing   Telemarketing is used to generate interest in your product or...

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Always ask for the business

ALWAYS ASK FOR THE BUSINESS   I remember one particular occasion years ago when I was running early for an appointment and I was sitting in the foyer outside my client’s office. The door swung open and my client walked out behind a well-dressed young man in his early...

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How to build instant rapport

HOW TO BUILD INSTANT RAPPORT   We know that people do business with those they know, like and trust. The ability to build instant rapport is an essential ingredient for the success of any business. You have but a moment to make a great first impression. To put your...

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Do less achieve more

DO LESS ACHIEVE MORE   If you're a solopreneur it makes perfect sense to charge a premium for your services and to work with less clients. Doesn't it? After all there is only one of you! I  mean you can only work with so many people at one time and remain effective,...

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