Developing Profitable Partnerships
Leveraging partnerships as a business growth strategy.
A strong strategic partnership can make a huge difference in the growth of your business and the success of your product and service offering.
There are many different types of partnerships but the key element is that they should be win/win.
Look for a partner whose skills complement yours or whose work you admire.
Identify those companies that are targeting the same customers you are selling to.
Not competitors, but those that sell products or services that compliment your own offerings and will resonate with your ideal customers.
Can you create a joint marketing campaign with a potential partner?
What companies would grant you access to their customers or their list in exchange for a referral fee or an affiliate commission?
With regard to your business, we’ll help you determine what type of collaboration is likely to produce equal benefits for both parties.