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Inspirational, Educational & Empowering Stories
Cold calling tips
Does cold calling still work in the 21st Century? Sure does! In terms of direct marketing, cold calling is still one of the most targeted and cost-effective ways to reach potential customers. There’s no better way to do business than to have a real conversation with...
Telemarketing and telesales
Telemarketing and telesales are separate activities. It is important to know the difference. So you can make the best use of these strategies in your business. Telemarketing Telemarketing is used to generate interest in your product or service. It’s a cost-effective...
Always ask for the business
I remember one particular occasion years ago when I was running early for an appointment and I was sitting in the foyer outside my client’s office. The door swung open and my client walked out behind a well-dressed young man in his early twenties. As he moved towards...
How to build instant rapport
We know that people do business with those they know, like and trust. The ability to build instant rapport is an essential ingredient for the success of any business. You have but a moment to make a great first impression. To put your prospective customer at...
Cultivating influential referrals
The Best Source Of New Business Customer referrals are the most persuasive form of advertising. The best source of new business is a referral from a satisfied customer. A referral is a mark of respect and appreciation from someone who has experienced the benefits of...
Do less and achieve more
If you're a solopreneur it makes perfect sense to charge a premium for your services and to work with fewer clients. Doesn't it? After all, there is only one of you! I mean you can only work with so many people at one time and remain effective, right? You don't want...
