People were born to buy stuff. So why is “sell” such a bad word? Why are most of us brainwashed into believing that selling is bad? Like many people, you have more than likely crossed paths with some pushy salesperson. Where you’ve felt manipulated....
If you’re like the service-based entrepreneurs and small business owners I know, more than likely you went into business to use your specialised skills and expertise to provide a valuable service to your clients. Presumably, you enjoy what you do, and you’re very good...
Giving customers too many choices will grab their attention. Just like it did mine when a famous ice cream and sorbet outlet first opened up close to where I live on the Gold Coast In Queensland. Looking through the shop window I was captivated. By all the colours,...
As long as you can come up with the solution that fixes their problem, your customer isn’t overly interested in knowing all about you and your business. Seriously! I’ve seen many new and seasoned sales professionals and business owners meticulously work through their...
Entrepreneurial selling is about not falling into the trap of talking so much about the features and benefits of their products and services, you overlook whether or not the customer is a good fit. Or if they have any intention of buying from you. One of the first...
