Did your upbringing teach you to be modest rather than flaunt your talents and abilities? If so, you may find the idea of selling yourself repellent or somewhat embarrassing. As a service provider, the success of your business depends on how confident, powerful...
Does cold calling still work in the 21st Century? Sure does! In terms of direct marketing, cold calling is still one of the most targeted and cost-effective ways to reach potential customers. There’s no better way to do business than to have a real conversation with...
Telemarketing and telesales are separate activities. It is important to know the difference. So you can make the best use of these strategies in your business. Telemarketing Telemarketing is used to generate interest in your product or service. It’s a cost-effective...
I remember one particular occasion years ago when I was running early for an appointment and I was sitting in the foyer outside my client’s office. The door swung open and my client walked out behind a well-dressed young man in his early twenties. As he moved towards...
We know that people do business with those they know, like and trust. The ability to build instant rapport is an essential ingredient for the success of any business. You have but a moment to make a great first impression. To put your prospective customer at...
