Storytelling is the new hotness in marketing. And compelling real-life stories from satisfied customers showcasing results you’ve helped them to achieve are convincing. More than any other kind of marketing. Detailed stories from your customers provide imagery and...
When I first started out in my early 20’s I wasn’t as particular as I am today about the clients I brought on board. I was primarily focused on establishing myself. And building a reputation. I busted a gut trying to keep my new clients happy. And my...
When you’re the new kid on the block it’s hard to stand out from the crowd. So, what separates a professional from an inexperienced newcomer? Having worked with many entrepreneurs and business owners over the years I have noticed there are essentially 4...
Many receptionists, personal assistants, even general members of staff are instructed by management to protect them from interruptions. To ward off unsolicited phone calls and visitors. If you have no other choice but to ring the office number to connect with a...
Do you loathe selling? I speak with many entrepreneurs and small business owners who are really passionate about their businesses. But selling is not their favourite task. They find self-promotion awkward and embarrassing. Selling is absolutely critical to the success...
Who is your ideal customer? A lot of people I come into contact with say their biggest challenge is finding ideal customers. They complain that their existing customers can be difficult to do business with. That they expect them to provide their services at...
