The best way to set yourself apart from your competitors is to develop a personal brand.

It is key to your success.

You need to clearly define and communicate who you are and who you serve.

In this way you will attract your most ideal clients.

Clients who understand and who get you.

It will also help to repel those who don’t get you, those you’d rather not do business with anyway.

Personal branding is much more than what your website, your business cards and your marketing materials look like.

It is an expression of your individuality, your values and your mission.


What is unique about you?


Your purpose is to make yourself known for your talents and skills and boldly express yourself in an authentic way that makes you truly memorable.

You want to do this with colour, style and personality that compliment who you are and what you stand for.

And in a way that is cohesive with your target market.

When it comes to putting together your personal brand you must be self-expressed and completely candid.

You want to create something that is fearless and passionate.

You want to demonstrate that you have total belief in yourself and what you have to offer.

Your message doesn’t have to be madly unique, just deeply meaningful to you and to the people you are meant to serve.

When you are fully self-expressed you will feel at ease about promoting yourself.

Your confidence will soar because you’ll feel on purpose, comfortable in your own skin.


Creating your personal brand


There are three components to your personal brand …


  • The people you serve and the results you help them achieve

When you present yourself to potential clients the first thing they are going to consider is whether you are the right person for their needs, whether you help others in their specific situation.

You will be able to greatly assist them in their decision making if you can provide case studies and social proof.


  • What motivates you to do what you do

People want to know you are emotionally invested in your work.

They will want to know if they can connect with you on an emotional, philosophical or even spiritual level.

And those who resonate with your “why” will be almost magnetically attracted to you.


  • Your tagline

Your tagline should be about 10 to 20 words in length – one or two sentences is sufficient.

It should be stated in clear terms and easily understandable.

It needs to be a statement that captures who you are.

Not so much a factual claim but an emotional reason for people to want to be around you.

It should capture the essence of who you are.

You want your tagline to give you that competitive edge, to represent that defining moment that eliminates any doubt people may have about doing business with you, the moment that turns your prospect into a devoted customer.

Used effectively your brand message is a powerful tool.

Usually it is developed and evolves over time.