Developing your personal brand

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The best way to set yourself apart from your competitors is by developing your personal brand.

Developing your personal brand is key to your success.

And it needs to clearly define and communicate who you are and who you serve.

In this way, you will attract your most ideal clients.

Clients who understand you and who get you.

It will help to repel those who don’t get you or what you do, those you’d rather not do business with anyway.

Personal branding is much more than what your website, your business cards and your marketing materials look like.

It’s an expression of your individuality, your values and your mission. 

What is unique about you?

Make yourself known for your talents and skills and don’t hold back on boldly expressing yourself in a way that makes you truly memorable.

You do this with colour, style and personality that compliments who you are and what you stand for.

And in a way that is cohesive with your target market.

When it comes to developing your personal brand be self-expressed and completely candid.

Try to create something that is fearless and passionate.

Something that clearly demonstrate that you have total belief in yourself and what you have to offer.

Your message doesn’t have to be madly unique, just deeply meaningful to you and to the people you are meant to serve.

And, when fully self-expressed, you will feel at ease about promoting yourself.

Your confidence will soar because you’ll feel on purpose, comfortable in your own skin.

Creating your personal brand

There are three components to developing your personal brand …

 

  • The people you serve and the results you help them achieve

When presenting yourself to potential clients the first thing they are going to consider is whether you are the right person for their needs.

Whether you help others in their specific situations.

You can assist them in their decision making by providing case studies and social proof.

 

  • What motivates you to do what you do

People want to know you are emotionally invested in your work.

They want to be able to connect with you on an emotional, philosophical or even spiritual level.

Because those who resonate with your “why” will be almost magnetically attracted to you.

 

  • Your tagline

A tagline should be about 10 to 20 words in length – one or two sentences is sufficient.

It must be stated in clear terms and easily understandable.

And it needs to be a statement that captures precisely who you are.

Not so much a factual claim but an emotional reason for people to want to be around you.

It should capture the essence of who you are.

Your tagline will give you your competitive edge.

It represents that defining moment that eliminates any doubt people will have about doing business with you.

It is the moment you have to turn your prospect into a devoted customer.

Used effectively your brand message is a powerful tool.

Usually, it is developed and will evolve over time.

If you found this article interesting, here’s another you might like to check out:  HOW TO PLAY TO YOUR SIGNATURE STRENGTHS

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