Do you struggle to make sales?

If you’re like the service-based entrepreneurs and small business owners I know, more than likely you went into business to use your specialised skills and expertise to provide a valuable service to your clients.

Presumably, you enjoy what you do, and you’re very good at it.

Chances are you didn’t go into business so you could …

while away the hours blogging and communicating with prospective customers using social media
study to become an SEO expert so you can get your website to rank at the top of the SERPs
spend hours testing and measuring the effectiveness of various online and offline marketing campaigns
learn everything there is to know about how to perform like a seasoned sales professional

So many times when I see a solopreneur or small business owner struggle or fail, it’s not their skills or their technical expertise that’s to blame.

It’s their inability to set in place a proven sales and marketing strategy.

Maybe you have no trouble opening up opportunities and creating interest in your products and services?

There are many marketing automation tools you can use.

But perhaps you’re not so good when it comes to closing the deal.

To converting your prospects into high-paying customers during your strategy calls and sales conversations.

More than likely there are a lot of people out there doing precisely the same thing as you.

Most markets are saturated these days.

Don’t get me wrong, that’s a good thing, it means there’s a high demand for your services.

But unless you stand out like the proverbial, when it comes time for your prospect to make a buying decision, having so much choice can be overwhelming.

Despite feeling it in your bones that what you have is the perfect solution, are you failing to convey that in a way that gets your prospect to ditch their doubt and come on board with you, rather than hum and haw then jump the fence and go with someone else?