…that’s your competitive advantage


To be successful you need to think about opportunities from your customers’ perspective as much as from your own perspective.

It’s idealistic to believe you can just follow your passion and success will follow.

With thorough research however, you may be able to combine your passions, strengths and talents into a profitable business model.


Know your strengths


Your strengths are ultimately the keys to your success.

Your greatest strength is usually what you’re best at and what you enjoy doing most.

Successful people have one thing in common – they focus on their strengths, and manage around their weaknesses.


Find your perfect business


You want to come up with a business concept that is relevant in today’s market.

And if you’re like many of the women we know, you want to run a business that more than simply matches your skills and your interests.

You want to engage in work that satisfies your soul, one that connects you with your ideal clients in a very powerful and positive way.

You don’t have to create something from scratch.

You can model what others are doing well and just do it better.


Become irresistible!


Being around someone who is passionate, energetic and high-spirited is contagious.

It makes customers feel good about themselves and about doing business with you.

It causes them to burst through their own lethargy and disinterest.

It encourages them to believe and to take action.

When you love what you do (even with all its challenges, setbacks and difficulties) and you articulate that clearly and confidently, you and your business will shine.

Your right people will find you, and love working with you.

Energetic and high-spirited people make great coaches and motivators.

They often care deeply for others and do everything they can to help them succeed.