There’s an old business rule that 20 percent of your customers produce 80 percent of your sales.

And it’s true.

Not all customers are created equal.

Far from it.

That being the case, why would you chase after customers who pay you the minimum amount of money and waste the maximum amount of your time?

Doesn’t make sense, does it?

There has to be a better way to do business.

Well there is!

Your goal should be to zero in on those 20 percent of customers who are essential for your prosperity.


Weed out your rotten clients


You know the ones.

The ones that take you away from servicing your most lucrative 20 percent.

And how do you do that?


By raising your fees.

If you really want to see rotten clients run for the hills … raise your fees!

You might be thinking, “I can’t afford to lose any customers, so I’ll just focus on growing relationships with my best clients.”

But how will you have time to do the work needed to grow those good relationships if you keep those rotten clients?


Make maximum money with minimum clients


Raising your fees will attract your ideal clients into your business.

You’ll wind up making more money and working a lot less.

When people are willing to pay for the service you worked so hard to create, you will feel validated.

You’ll do your best work and you’ll form a special bond with your clients.

There is no better feeling than working with someone who is truly invested in their own outcome.

They hold a special place in your heart.

I have clients who pay me multiple six figures to produce the results I provide.

Customers with whom I have built strong, long-lasting relationships.

And you can too.


You are in the problem solving business


Remember you are in the problem solving business.

Not the “I want to sell you something” business.

You just have to be able to provide deep and and meaningful transformations.

Then zero in on those customers who value the quality you provide and want your best work.