If customers could diagnose and solve their own problems they would.
They seek out assistance because they’re stuck and they need help.
There are a number of reasons a customer will choose one service provider over another.
They want someone who is willing to work with them to achieve a mutual goal by being responsive to their concerns.
Ideally, they want you to become integral to their success.
Customers do not like being sold to, but they expect you to have confidence in your ability to achieve the results they need.
They expect you to listen intently to their issues.
It really is all about them, not about you.
Customers understand that every business decision entails risk and they want your help to minimise that risk.
They want to know the pitfalls and what steps you can take to make sure these problems won’t occur.
They expect you to craft a compelling solution.
Consultative and solution selling have always been key to a service provider’s success
Customers expect you to be thorough and straightforward.
They want things explained to them in plain, simple language.
They expect you to be all-inclusive when describing your services.
Last-minute surprises like upgrades or add-ons in an attempt to make a more profitable sale can be irritating.
More than anything customers want to know they can trust you.
You need to prove to your customer that buying from you is the right decision for them.
The 5 Most Important Things A Customer Wants
Many customers regard “value for money” as being more important than price.
A significant factor in a customer’s decision making is pricing and competitiveness from a value perspective.
If you found this article interesting, here’s another you might like to check out: ARE YOU LOSING SALES BY GIVING CUSTOMERS TOO MANY CHOICES?