5 SIGNS A CLIENT IS NOT A GOOD FIT FOR YOUR BUSINESS
A new business owner can get so caught up in making a great first impression that she may overlook any signs that her prospective client is not a good fit for her business.
Don’t make the mistake of being so keen to get your foot in the door that you think you can somehow work it all out during your meeting.
This is seldom a recipe for success.
Sign #1. Your prospect cannot define their specific challenges
From the outset you should know what challenges your prospect is facing.
Your purpose is to match your value to your customer needs.
You must know whether it is possible you’ll make a good fit before you schedule an initial consultation.
Without this knowledge the meeting could turn out to be a complete waste of time for you, and your prospect.
Sign #2: Your prospect is more focused on asking questions than answering them
It’s normal to be asked a few questions but, if you leave the meeting feeling like you have been put through the wringer, most probably you will never hear from your prospect again.
Sign #3: You sense your prospect is “shopping around”
Sign #4: Your prospect doesn’t seem serious about making a commitment
A really big warning sign of a problem client is one who has no idea of when they would like to start their project.
They are just testing the waters to see whether or not your services will give them the answer they are looking for.
You want to work with clients who have already gone through this process and are ready and determined to get their show on the road.
They have a clear start date in mind.
Sign #5: What they need is not what you provide
There may be many reasons why this is the case.
Perhaps you might be able to point them in the right direction but, whatever you do, do not take on a client who is not a good match.