The thing is …
have you noticed recently how selling online has changed?
All the strategies and tactics that worked so well in the past are becoming increasingly harder, more expensive, and less effective?
- more businesses are moving online and it’s becoming harder to get noticed
- supply is outgrowing demand
- buyers are so much more sophisticated than they ever used to be
The truth is the so-called “easy tactics” that worked extremely well yesteryear are becoming far less effective.
2020 has taught us if you don’t pivot and move with the times chances are you will end up out of business.
It’s that simple.
Businesses that rest on their existing marketing laurels will be overtaken by those that invest in adapting to a future that looks very different from the world pre-pandemic.
In order to thrive, you need to step up and show that you truly care, that you actually give a damn about the future of humanity and our planet.
Those who survive will be the ones who have been consistent with proactive sales methods and who have built a wide network with strong relationships in the process.
The only thing that may keep you afloat is your ability to generate new business opportunities quicker and better than your competitors.
Remember this …
Relationships are the most valuable asset in your business
Create conversations with them by asking quality questions.
Seek to understand where they are, where they want to be, and what you can do to fill the missing “gap” to help get them there.
Selling is serving
Sales truly is all about serving.
When you come from a place of service, you will be selling with soul and integrity.
You’ll have no reason to hold back in your efforts to help as many people as you possibly can.
Once you adopt this philosophy you will stop struggling to reach and attract new customers.
Utilise “high-touch” sales techniques
I use high-touch sales techniques with my clients.
Sure, it takes time and energy, but it makes your customer feel special.
And customers love nothing more than to feel special, important and appreciated.
It’s the only way to create higher conversions and sell your services at a higher price point.
There is no doubt that many entrepreneurs and small business are great communicators, but they’re not so good when it comes to converting their prospects into paying customers.
The thing is, if you’re great at building relationships but you cannot get your prospects over the line, you’ve just wasted their valuable time and as well as your own.
If you truly believe your solution can help your prospect, you need to be relentless in your pursuit of getting them over the line!
Many business owners tell me they hate dealing with objections, or they don’t know how.
The best way to avoid the most common objections you come across in your line of business, is to deal with them head-on before they become an issue.
Addressing potential problem areas either prior to, or during your sales presentation, is more than likely to end with a smooth business transaction with no hassle, and no surprises.