articles
Inspirational, Educational & Empowering Stories
Developing your personal brand
The best way to set yourself apart from your competitors is by developing your personal brand. Developing your personal brand is key to your success. And it needs to clearly define and communicate who you are and who you serve. In this way, you will attract your most...
Building relationships of trust
It is essential for the professional service provider to focus on building relationships of trust. How good you are at what you do is of no consequence if a potential client doesn’t trust you. All sales start with a simple conversation. From the outset, you need to...
Get testimonials that sell!
Storytelling is the new hotness in marketing. And compelling real-life stories from satisfied customers showcasing results you’ve helped them to achieve are convincing. More than any other kind of marketing. Detailed stories from your customers provide imagery and...
Don’t let clients walk all over you
When I first started out in my early 20's I wasn't as particular as I am today about the clients I brought on board. I was primarily focused on establishing myself. And building a reputation. I busted a gut trying to keep my new clients happy. And my enemies at bay by...
Am I expert enough?
Do you find yourself finally deciding what it is you want to share with the world? And then, just as you are about to muster up the courage to step out into the arena ... Self-doubt begins to rear its ugly head? Do you start looking around and comparing yourself, your...
How to get ahead as a newbie
When you're the new kid on the block it's hard to stand out from the crowd. So, what separates a professional from an inexperienced newcomer? Having worked with many entrepreneurs and business owners over the years I have noticed there are essentially 4 proven ways to...
