I always compete on value. I refuse to compete on price. You can too. When things are tough customers often look for bargains and discounts, but they also want quality and certainty. Most customers recognize when it comes to quality, you seldom get more than you pay...
With just about everything you do in life, your ability to sell will play a huge role in your success. Having sales skills will teach you about connecting with people. How to get them on board with an idea. How to negotiate. And how to close a deal. I have put all...
The best way to set yourself apart from your competitors is by developing your personal brand. Developing your personal brand is key to your success. And it needs to clearly define and communicate who you are and who you serve. In this way, you will attract your most...
It is essential for the professional service provider to focus on building relationships of trust. How good you are at what you do is of no consequence if a potential client doesn’t trust you. All sales start with a simple conversation. From the outset, you need to...
Storytelling is the new hotness in marketing. And compelling real-life stories from satisfied customers showcasing results you’ve helped them to achieve are convincing. More than any other kind of marketing. Detailed stories from your customers provide imagery and...
