Getting customers The people we know go into business with the intention of using their expertise to produce outstanding results for their clients. The biggest challenge for start-ups is overlooking how difficult it is to acquire new customers. Because they tend to...
Focus on what you do best … that’s your competitive advantage To be successful you need to think about opportunities from your customers’ perspective. As much as from your own perspective. It’s idealistic to believe you can just follow your passion. And...
So what is authenticity? To live authentically you need to be in a place of alignment. Where everything you say and do feels right. You have to stay true to who you are, what you do and who you serve. We live in an age where sincerity and unique self-expression are...
Successful people realise that the only reason they are where they are is because of the loyalty of their customers. So it’s up to you to get to know your customers so well that you can anticipate their needs. And exceed their expectations. Attract your ideal...
I’ll say it again … You have to fail to succeed. When you read that phrase does your mind conjure up the idea of failure as the end result? Or do you look upon failure as a means to success? If you want to overcome the fear of making mistakes you need to...
Of course, you need to know what your competitors are doing. Especially when you are on the hunt for new business. You want to know exactly what you are up against. And it’s helpful to understand what may entice your existing customers to jump ship. If they were that...
