Entrepreneurial selling is about not falling into the trap of talking so much about the features and benefits of their products and services, you overlook whether or not the customer is a good fit.
Or if they have any intention of buying from you.
One of the first challenges you face as an entrepreneur is selling.
Not only do you have to pinpoint with precision the group of people who are your target market.
But you also have to know how to find those first few customers.
And then what to do once you have found them.
You then have to work out how to get them to buy what you have to offer.
Plus how to keep them happy so they don’t deflect to the opposition.
If you want to hit the ground running you cannot afford to waste any time.
You need to become as efficient and effective as possible in the sales process as quickly as you can.
Being good at what you do doesn’t guarantee your success
You can have the best product and/or service offering on the planet, but sometimes too much knowledge can get in your way.
It can make you focus on the process rather than the outcome, that is the desired result of your prospective customer.
Some entrepreneurs fall into the trap of talking so much about the features and benefits of their products and services that they overlook whether or not the customer is a good fit.
Or if they have any intention of buying from them.
Do you know …
- the first few things you will say when you meet with your prospect?
- when and how to qualify them in the first conversation?
- how to handle the pricing conversation?
These are just a few of the skills and disciplines required for success in selling.
It’s so much easier to sell “someone else” than it is to sell yourself
One of the first things I learned when I left the corporate world to start up my own business was how much easier it is to sell someone else’s product or service offering.
So much easier than it is to sell your own.
When you admire someone it’s easy to speak about them in a highly enthusiastic and effusive way.
But not so much when it comes to promoting yourself and your own products and services.
It’s a known fact that many business owners don’t like to brag about themselves.
Because they fear being branded as arrogant, conceited or immodest.
But don’t worry, you won’t have to blow your own trumpet for too long.
Your first customers are the hardest
The hardest customers you’re going to win are the first ones.
Once you have won them over you’ll no longer have to wax lyrical about yourself.
Instead, you can inject your enthusiasm and passion into the stories you tell about your customers.
And the results you helped them to achieve.
The most difficult thing to do is to muster up the courage to just get out there and get started.
One of the habits that high-performing sales professionals and entrepreneurs develop is the ability to bounce back from rejection.
So, go out and get rejected!
If you found this article interesting, here’s another you might like to check out: WHAT CUSTOMERS REALLY WANT