Blog
Educational, Inspirational & Empowering Stories
Do women have the advantage in selling?
When I started out in my sales career at the tender age of 20 it was an all boys’ club. At the end of the day I was the only woman in a windowless room full of stale male cologne and big egos banging on with blokey banter. But you know what? It didn’t intimidate me....
3 instantly effective marketing secrets
SECRET #1: Promote what your product does, not what it is. Instead of promoting your product and/or service offering, provide valuable information that's going to attract precisely the type of people who want or need it. SECRET #2: Repel the people you...
Now is the right time to fine tune your sales process
As lots of businesses have been forced to cut back on travel and in-person meetings, web-based presentations are even more important than ever. If you're used to doing business face-to-face no doubt by now you have adapted to the need to repackage your sales pitch...
Consultative selling – closing still counts
In this era of consultative selling some people will tell you that closing techniques are no longer necessary. That the very idea of closing are the tired and worn out sales skills that belong to yesteryear. They’ll tell you that all you need to do these days is to...
Why is “sell” such a bad word?
People were born to buy stuff. So why are most of us brainwashed into believing that selling is bad? Like many people, you have more than likely crossed paths with some pushy salesperson, felt manipulated, or had some product forced on you that you didn’t need or...
Do you struggle to make sales?
If you're like the service based entrepreneurs and small business owners I know, more than likely you went into business to use your specialised skills and expertise to provide a valuable service to your clients. Presumably you enjoy what you do, and you're very good...
Are you losing sales by giving customers too many choices?
Just like my experience with a famous ice-cream and sorbet outlet when it first opened up close to where I live on the Gold Coast in Queensland. Looking through the shop window I was captivated by all the colours, flavours and textures in the showcases, the stacks of...
How to make yourself irresistible to your prospects
As long as you can come up with the solution that fixes their problem, your customer isn’t overly interested in knowing all about you and your business. Seriously! I’ve seen many new and seasoned sales professionals and business owners meticulously work through their...
Entrepreneurial selling
One of the first challenges you face as an entrepreneur is selling. Not only do you have to pinpoint with precision the group of people who are your target market, you have to know how to find those first few customers and then what to do once you have found them. You...
How to convert like an expert and set yourself up for success
Are you struggling to convert your hard won sales leads into paying customers? If so, this is a clear signal that you've reached the stage where a sales training solution is needed. It's well known that many small business owners and entrepreneurs have a hard time...
The ultimate guide to consultative closing
The moment you open a conversation with your prospect start the closing process. Give as much value as you can so you have them thinking ... "Wow, if she's giving all this away for free, her paid stuff must be utterly amazing!" Many coaches, consultants and service...
Upgrade your faith to match your vision
If you believe there are rules that must be followed, standards you have to live by, and that you should play it safe and wait for the right moment to arrive before you pursue your dreams, you could be waiting forever. The time has come to throw all of those useless...
How to deal with crushing self-doubt
Are you suffering from an incapacitating case of self-doubt? You know, the kind that stops you dead in your tracks, that's holding you back from living the life of your dreams? Don't worry, you're not alone. Everyone, including high achievers, even famous celebrities,...
Learn to play to your signature strengths
To grow a successful business you have to become irresistibly magnetic. You do that by being unique, different, compelling. By focusing your efforts on the things you do well naturally. Become an expert in what you do well instead of being a generalist that does a...
Create your own opportunities
My personal story... Growing up it was my dream to become a lawyer. My father, however, was deadset against a university education for his daughters. "What's the point?" I remember him saying. "A few years from now you'll meet a man, get married, have kids, and...
How a hug or a handshake can destroy your business
HOW A HUG OR A HANDSHAKE CAN DESTROY YOUR BUSINESS "Hello. Of course I trust you!" Starting work with a new client can be an exciting experience. But what if the relationship goes wrong and the paperwork isn't in order? Over the years I've been burned,...
You need more drama in your life, truly!
YOU NEED MORE DRAMA IN YOUR LIFE, TRULY! I don't know about you, but when life is coasting along smoothly I tend to get a little complacent. A bit of drama every now and then shakes things up, in a good way. It puts me on my toes. Gives me the edge I'm looking...
Dump the duds
DUMP THE DUDS Several years ago I met with a prospective client who’d just relocated with his family from interstate. He had an established business, a great product, and a very impressive past projects portfolio. He was a referral from a valued associate....
Some people get sold quickly
SOME PEOPLE GET SOLD QUICKLY Don't go ignoring signals from your prospective customers that they are ready to sign on the dotted line while you're still in the middle of your presentation. It's possible on occasion to come across a lay down misère. We're...
Why do people buy?
WHY DO PEOPLE BUY? Do you know the number one reason why your customers buy from you? It stands to reason that in order to be successful in sales or business the focus has to be on solving customers’ problems. The more problems you solve the more successful you...
Why are the smartest people not the most successful?
WHY ARE THE SMARTEST PEOPLE NOT THE MOST SUCCESSFUL? The smartest people in the world tend not to be so successful when it comes to business. Why is that? Because they overthink things They spend a lot of their time immersed in thought and that is...
Stop trying to be like someone else!
STOP TRYING TO BE LIKE SOMEONE ELSE! As at December 2017 it was estimated that there were 7.6 billion people living in this great big world of ours. But there will only ever be one YOU! You truly are a unique, gifted, and special individual. That is an absolute...
Mastering the cold call
MASTERING THE COLD CALL Personally, I love cold calling! But let’s face it, not many people do. And even more people loathe getting cold calls. But they are a necessary part of doing business. It’s vital if you are to be successful that you overcome your...
Kiss goodbye to scraping by
KISS GOODBYE TO SCRAPING BY The successful entrepreneur has the same number of hours in the day as the not-so-successful entrepreneur. The difference being a successful entrepreneur maximises those hours and works less overall by being laser focused. She knows...