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Educational, Inspirational & Empowering Stories
Entrepreneurial selling

Entrepreneurial selling

One of the first challenges you face as an entrepreneur is selling. Not only do you have to pinpoint with precision the group of people who are your target market, you have to know how to find those first few customers and then what to do once you have found them. You...

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Dump the duds

Dump the duds

DUMP THE DUDS   Several years ago I met with a prospective client who’d just relocated with his family from interstate. He had an established business, a great product, and a very impressive past projects portfolio. He was a referral from a valued associate....

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Why do people buy?

Why do people buy?

WHY DO PEOPLE BUY?   Do you know the number one reason why your customers buy from you? It stands to reason that in order to be successful in sales or business the focus has to be on solving customers’ problems. The more problems you solve the more successful you...

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Cold calling tips

Cold calling tips

COLD CALLING TIPS   Does cold calling still work in the 21st Century? Sure does! In terms of direct marketing, cold calling is still one of the most targeted and cost effective ways to reach potential customers. There’s no better way to do business than to have a...

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Always ask for the business

Always ask for the business

ALWAYS ASK FOR THE BUSINESS   I remember one particular occasion years ago when I was running early for an appointment and I was sitting in the foyer outside my client’s office. The door swung open and my client walked out behind a well-dressed young man in his...

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