As you set out on your entrepreneurial journey it’s easy to become overwhelmed by the sheer volume of work that’s required to get to the stage where you can begin to make money from your business. It takes a lot of sacrifices and strength to build an empire while...
If you’re like most service-based entrepreneurs and small business owners I know you’d rather be doing something you enjoy. That’s the reason you went into business in the first place. Not to be filling the sales funnel and spreading the word. But in order to be...
Have you ever been tempted to lower your fees in order to undercut your competition. And win more business? Beware! Low-quality versus high-end clients is the difference between working with clients more focused on price versus those more focused on results....
If customers could diagnose and solve their own problems they would. They seek out assistance because they’re stuck and they need help. There are a number of reasons a customer will choose one service provider over another. They want someone who is willing to...
I always compete on value. I refuse to compete on price. You can too. When things are tough customers often look for bargains and discounts, but they also want quality and certainty. Most customers recognize when it comes to quality, you seldom get more than you pay...
The best way to set yourself apart from your competitors is by developing your personal brand. Developing your personal brand is key to your success. And it needs to clearly define and communicate who you are and who you serve. In this way, you will attract your most...
